Summarise the background and objectives of the project
eg. Retail, Brand, SLAM etc.
What aspects of your service / product are we communicating
What differentiates your brand from others?
Who is your target audience for this campaign?
What do we want customers to do / believe as a result of this campaign
What pieces of communication are required eg. A-frame poster, digital portrait screen, landscape digital screen, A5 flyer etc.
Please indicate any required print deadlines
